Who We Are

The Web Experts (trading as Webexperts) is a digital growth agency based in Abomey-Calavi, Atlantique, Benin Republic. We help coaches, creators, and service providers build structured Audience-to-Income Pipeline™ systems.

For the purposes of this policy, Webexperts is the data controller responsible for your personal information collected through our website, services, and communications.

Detail	Information
Company name	The Web Experts (Webexperts)
Registered address	Abomey-Calavi, Atlantique, Benin Republic
Website	thewebexperts.net
Email	hello@thewebexperts.net
WhatsApp	Available on our contact page

Data We Collect

We only collect data that is necessary for the purpose for which it is collected. We do not collect data speculatively.

Information you give us directly:

• Name and email address (contact forms, newsletter signups, audit tool)
• Phone number or WhatsApp number (contact form, optional)
• Business name and professional role (contact form, optional)
• Pipeline stage, budget range, and project timeline (contact form, optional)
• Your message or inquiry content (contact form)
• Payment information — processed by our payment processor; we do not store card details

Information collected automatically:

• IP address and approximate location (country/city level)
• Browser type and device type
• Pages visited, time on page, referral source
• Interactions with emails we send (opens, clicks) — where you have opted in

Information from third parties:

• If you book a strategy call via Fluent Booking, they pass your name, email, and booking details to us
• If you connect with us via LinkedIn or WhatsApp, we may note the context of that conversation

How We Use Your Data

Purpose	Data used	Basis
Respond to your inquiry or contact form	Name, email, message	Contract / Legitimate interest
Deliver services you have engaged us for	Name, email, project details	Contract
Send you the Pipeline Audit results	Email address	Consent
Send marketing emails / newsletter	Name, email	Consent
Book and manage strategy calls	Name, email, phone	Contract
Improve our website and content	Analytics data (anonymised)	Legitimate interest
Comply with legal obligations	As required	Legal obligation
Manage client CRM records (FluentCRM)	Name, email, pipeline data	Legitimate interest

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

Legal Basis for Processing

We process your personal data on one or more of the following legal bases under applicable data protection law:

• Consent — you have given clear consent for us to process your data for a specific purpose (e.g. newsletter signup, audit results). You may withdraw consent at any time.
• Contract — processing is necessary to perform or enter into a contract with you (e.g. delivering a service you have paid for).
• Legitimate interests — processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights (e.g. improving our website, managing client relationships).
• Legal obligation — processing is necessary to comply with a legal obligation we are subject to.

Who We Share Your Data With

We do not sell, rent, or trade your personal data. We share data only where necessary to deliver our services or meet legal requirements.

Third Party	Purpose	Data shared
FluentCRM (WordPress plugin)	CRM and email marketing, hosted on our own server	Name, email, pipeline data
Fluent Booking	Strategy call scheduling	Name, email, booking details
Google Analytics / Microsoft Clarity	Website analytics (anonymised)	Device, behaviour data
Google Meet / Loom	Client calls and video delivery	Name, email (where applicable)
Zoho Drive	Secure file sharing with clients	Files shared in your project
Payment processor	Processing payments for services	Payment details (not stored by us)
Legal / regulatory authorities	If required by law	As required

All third-party processors are bound by data processing agreements and may only use your data for the specified purpose.

Data Retention

We retain your personal data only for as long as necessary for the purpose it was collected, or as required by law.

Data type	Retention period
Contact form submissions	3 years from last interaction
Client project records	7 years (legal / financial obligation)
Email marketing subscribers	Until you unsubscribe, then deleted within 30 days
Pipeline Audit submissions	2 years from submission
Website analytics data	14 months (Google Analytics default)
Booking records	2 years from booking date

When data is no longer required, it is securely deleted or anonymised. You may request earlier deletion — see Section 7.

Your Rights

Depending on your location, you may have the following rights over your personal data. We honour these rights regardless of where you are based.

To exercise any of these rights, email us at hello@thewebexperts.net with the subject line “Data Rights Request.” We will respond within 30 days. We may need to verify your identity before processing the request.

To unsubscribe from marketing emails, click the unsubscribe link in any email or contact us directly.

Cookies & Tracking

Our website uses cookies and similar tracking technologies. A cookie is a small text file stored on your device when you visit a website.

Cookie type	Purpose	Can be declined?
Essential	Necessary for the website to function (session management, security)	No — required for basic function
Analytics	Google Analytics and Microsoft Clarity — help us understand how the site is used (anonymised)	Yes — via cookie settings
Marketing / Retargeting	Used only where you have explicitly consented	Yes — via cookie consent

You can control cookies through your browser settings. Disabling non-essential cookies will not affect your ability to use the site. For more detail on how to manage cookies, visit allaboutcookies.org.

Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include:

• HTTPS encryption on all pages of our website
• Access controls limiting who on our team can access personal data
• Secure hosting with regular backups
• Regular review of third-party processors for security compliance

No system is perfectly secure. If you believe your data has been compromised, please contact us immediately at hello@thewebexperts.net.

Children’s Privacy

Our services are designed for business professionals, coaches, creators, and service providers. We do not knowingly collect personal data from anyone under the age of 16.

If you believe a child under 16 has submitted personal data to us, please contact us immediately at hello@thewebexperts.net and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will:

• Update the “Last updated” date at the top of this page
• Notify active clients and newsletter subscribers by email where the changes are significant

Your continued use of our website or services after a policy update constitutes acceptance of the revised policy. We encourage you to review this page periodically.

Contact & Complaints

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Method	Details
Email	hello@thewebexperts.net
Website	thewebexperts.net/contact
WhatsApp	Available on our contact page
Address	Abomey-Calavi, Atlantique, Benin Republic

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your country of residence.